“When the pain of your current reality becomes greater than your fear of change,
you change”
bulletproof your physical & mental health
We’ve helped 1,000+ DADS GET IN THE BEST SHAPE OF THEIR LIFE.
Are you next?
This Programme is built for men ready to become the strongest version of themselves—physically, mentally, and emotionally.
This isn’t a low-commitment group.
This is for high-level fathers ready to go ALL IN.
Maximise your time. Multiply your impact. Change your life.
“All thanks to your programme I am now in the best shape of my life, all whilst managing and rehabbing a shoulder injury.”
"Results speak for themselves. "I’d lost direction and drive. This programme helped me rebuild my confidence, my routine, and my mindset. I show up better—for myself and for my family—every single day."
“There is no way I would have the discipline and accountability to get where I am today without your help and your programming.”
"I always felt a bit self conscious before, but with the support of Rory through this programme and all the other Dads I just feel incredible."
"Non existent routine for me, a lot of travel with work but when you want something you make it happen and these guys kept me going on the hard days."
"I was stuck in a rut, mentally and physically. This gave me structure, support, and the kick I needed. I’m a better man for it—and my family sees it too."
"I used to make excuses. The support from the team and the other Dads completely changed the game for me."
A MESSAGE FROM OUR FOUNDER, rory
Becoming a Dad is hard. immediately we have the best reason to become the best version of ourselves but all the excuses not to.
“I’m knackered.”
“Work is relentless.”
“I’ll start tomorrow.”
Years go by, and we watch — silently — as our health fades, our discipline crumbles, and our sense of purpose slips further out of reach. We become less present, less alive, and more disconnected from the man we once were.
You start feeling like you’re just going through the motions.
You look in the mirror and don’t recognise yourself.
You know what you should be doing, but the spark’s gone.
Self-respect? Confidence? Drowned out by daily noise.
I know this story because I’ve lived it too.
I chased comfort thinking it would make me happy. It didn’t — it made me miserable. I avoided discomfort, and in doing so, avoided growth. I broke promises to myself. I disconnected from other men. And with every small decision, my inner fire — the one meant to lead my family — burned lower and lower.
There is more for you in this life … and I think you know this too.
If you’re tired of saying “tomorrow”…
If you’re done settling for “good enough”…
If you know there’s more for you, but just don’t know where to start…
Then it’s time.
You already have what it takes to rise as a husband, father, and man — you just need the right spark. The right brotherhood. The right structure. This Programme was built to be all of that and more — exactly what I needed when I was at rock bottom.
This is your moment to reclaim your edge, lead with clarity and purpose, and become the kind of man your wife and kids are proud to follow.
We’re ready when you are.
— Rory
Founder
100% MONEY BACK GUARANTEE
We believe so strongly in our 1:1 coaching approach and proven systems that we back it with a no-risk, money-back guarantee.
Follow our coaching methods for 30 days— If you don’t see a clear return on your investment, we’ll give you your money back. No games. No hassle. T&Cs apply.
